This is what you'll get:

More than 1000 minutes of SEO & CRO Knowledge Infusion

Learn proven tactics and strategies to win at 2 of the most important marketing disciplines.

Watch it all online – from anywhere

You can watch the recordings on your desktop, tablet, or smartphone.

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The videos are tailored forbeginners and advancedpeople in CRO and/or SEO

If you’re working as an online marketing manager, SEO/CRO manager, or CMO:

  • Get to know proven ways to drastically improve the websites you’re working on
  • Improve your marketing expertise
  • Talk to SEO and CRO experts on a higher level
  • Be able to execute SEO and CRO related tasks yourself
  • Be more sovereign in marketing discussions and make better decisions

If you’re a freelancer or consultant:

  • All of the above, plus:
  • Improve the SEO and CRO outcome for your clients
  • Be able to charge more money due to expert knowledge

The OMLIVE 2019 Video Recordings include the following topics:


Conversion Optimization Talks:

Brought to you by Nils Kattau

CONVERSION OPTIMIZATION AS A PROCESS (38:40 min)

Sustainable growth requires an elaborate process. Learn seven essential steps that build the foundation for your (and your team’s) conversion optimization efforts, and help you achieve greater results bit by bit.

MY REPEATABLE LEARNINGS FROM 2,000+ A/B-TESTS (78:12 min)

There are some best practices that work almost every time. Nils shares his top optimization tactics and strategies that you can adapt for your website right away.

DIRECT ATTENTION, CONVINCE VISITORS (53:49 min)

Learn sure-fire ways to make your visitors pay attention to the parts of your content that matter most, and comprehend the purpose of your offer faster than ever.

EMAIL MARKETING & LIST-BUILDING (75:27 min)

Discover proven ways to grow your mailing lists: How to attract people, and channel them through your sign-up funnel? How to get (much) higher opening rates and click-throughs? And how to reduce unsubscribes to near zero?

LANDING PAGE 101 (66:00 min)

We go through tons of aspects of high-converting landing pages. Headlines, imagery, trust signals, communication of benefits, forms, and conversion elements are just some of the many elements that will be x-rayed in detail.

BEHAVIOURAL PATTERNS (41:14 min)

The human brain is full of cognitive biases. Find out how to make use of 10 exciting behavioural patterns to give your conversion rates that extra boost through psychology.

MOBILE CONVERSION OPTIMIZATION (62:51 min)

More than half of the internet’s visits happen on smartphones. You will learn what to consider when building mobile experiences, how to optimize mobile usability, and how you can improve mobile conversions.

HOW TO CREATE PERSONAS FOR CONVERSION OPTIMIZATION (55:17 min)

Personas help you to bullseye-optimize for your actual clients, and not for your personal taste. You will learn how to create personas based on client research and neuro marketing, and how to use them to boost your leads and sales.

CONVERSION RESEARCH WITH ANALYTICS, MOUSE TRACKING & CO (84:03 min)

Conversion optimization works best with a data-driven approach. We will go through different tools and interpret data views that will help you fix your website’s conversion leaks.

DEVELOP AND PRIORITIZE HYPOTHESES FOR A/B-TESTING (21:03 min)

“No A/B-test without a hypothesis” is one of the most popular mantras in the optimization industry. Get to know a strong framework for writing thought-through hypotheses, and find out how to prioritise them in order to test the potentially best things first.

SET UP YOUR FIRST A/B-TEST (16:58 min)

Setting up simple A/B-tests is easier than you think. We will implement a free testing tool to a website, and set up an A/B-test live. No coding skills needed.

E-COMMERCE CONTENT MARKETING: ATTRACT, ENGAGE, AND WIN BUYERS (57:34 min)

Conversion optimization is by no means limited to experimentation through testing. Get to know a great content marketing framework the brings prospects to your site and turns them into buyers.


Search Engine Optimization Talks:

Brought to you by Izzi Smith

THE SEO’S WEBSITE LAUNCH CHECKLIST (64:02 min)

When it comes to building search engine friendly products, there are many fundamentals that need to be considered and worked on before you’ve even thought about launching. Here we will cover all those technical essentials to contemplate and strategize.

ESTABLISHING YOUR WEBSITE IN SEARCH ENGINES (91:53 min)

This will take a deeper look at how search engine’s work, how to improve your site’s discoverability by bots, and maximising crawlability while avoiding indexing issues.

CREATING CONNECTED ENTITIES FOR YOUR BRAND AND PRODUCTS (47:40 min)

Topics include a deep dive into structured data across the web, ensuring your entity is trusted, precise, and present within Google’s Knowledge Graph, and leveraging the impact of brand association.

SERP-RISING TIPS FOR DRIVING MEANINGFUL CLICKS (68:56 min)

Be present and prominent in SERP Features and enriched snippets to bring more (and more relevant!) visitors to your website. We will cover all organic search enhancements, how to win them, and how to maximise their performance.

LOCAL SEO DEEP DIVE FOR SMALL TO LARGE BUSINESSES (99:14 min)

No matter the amount of locations you take care of, this session covers everything you need to know in order to kill it in Local, from listing optimization to reputation management and everything in between.

INTERNATIONAL SEO FUNDAMENTALS (49:33 min)

Effectively launching your website in foreign markets is a complex and time-consuming task but can mean huge growth for your business. Learn all the best practices of international SEO to avoid failure and maximize impact in Google and other search engines globally.

HOW TO SOURCE AND PROVIDE EPIC CONTENT THAT SERVES A PURPOSE (64:09 min)

Discover how to carry out query and problem research to discover key opportunities, and how to source satisfying content that resonates with your visitors.

SEARCHER EXPERIENCE OPTIMIZATION 3000 (43:28 min)

Learn how to take data-driven and quality focused decisions in order to provide engaging websites that users and search engines will love.

Speaker

Izzi Smith 🇬🇧

Serial Best Speaker Award Winner

As someone who wins the best speaker award at almost every SEO conference she attends, Izzi is the rising star of the search industry. Her positions as UK SEO Lead for Sixt rent a car and consultant for international players give her the unique possibility to experiment in search like only few people can.

Search Specialist2 Full-Day Workshops

“Izzi is one of my favorite speakers due to her ability to describe even highly complex issues in an easy to grasp way. She combines in-depth technical knowledge with a creative mindset and has a refreshing understanding of the overall search arena. Most importantly, Izzi has her own one-of-a-kind, incredibly entertaining presentation style.
– Marcus Tandler, European Search Personality Of The Year 2017 & Co-Founder of RYTE

“As a regular attendee at SEO events I’ve seen a lot of talks and speakers on lots of topics. Izzi’s talk at BrightonSEO really stood out. It was focused, narrative, engaging but also – crucially for me – actionable. There was no hiding behind ideas or theories, it was packed with examples, real-life data and ‘I could do that’-style advice. Great knowledge + great delivery = great speaker.”
– Andrew “Optimisey”, Consultant

Nils Kattau 🇩🇪

Founder of Europe’s 2nd Biggest Conversion Agency

With a track record of 2,000+ A/B-tests in 15 years, Nils is one of the most experienced conversion optimizers. He helps clients such as Airbnb, ebay, PayPal, Amazon Audible, and Facebook increase their conversions, sales, and leads. He shares his conversion knowledge as university lecturer for Google’s European Digital Marketing Degree.

Conversion & UX Specialist2 Full-Day Workshops

“Charming and related to practice at all times. You will perceive Nils’ long-time expertise when you ask him your questions. He simply knows what he’s talking about. 100% knowledge – 0% bullshit.”
– Thorsten Becker, Sixt Rent a car

“His tips are invaluable for every marketer. Absolute recommendation!”
– Chris Franke, Seatris

“Nils explains complex topics in a simple and easy-to-understand way. We learned a lot from him. You can feel his passion for optimization. I definitely recommend Nils – competent and congenial.”
– Sascha Blank, HolidayGuru

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