Thursday, 21.06.2018:Masterclasses & Side-Events

Friday, 22.06.2018:Conference + Party

Conference Location: ZOO PALAST BerlinParty Location: KESSELHAUS @ KULTURBRAUEREI Berlin

All conference talks are presented in 🇬🇧 English.

08:00 - 09:00Check-in & Registration

  • Breakfast snacks
  • Chocolate fountain 😏
  • Vegetarian and vegan options available

09:00 - 09:30 OMLIVE OPENING TALKNils KattauOMLIVE Founder & Host, Conversion & UX Specialist, Author, Entrepreneur, nilskattau.com, 🇩🇪 Germany

MY 10 MOST IMPORTANT LEARNINGS FROM 14 YEARS OF OPTIMIZING CONVERSIONS AND RUNNING BUSINESSES

During my opening talk, I’ll go really deep on emotional & business advice. Mostly stuff that I will never publicly share anywhere else. The very essence of why I am where I am today. (Of course, it’ll be full of practical tips.)

Nils Kattau is one of the leading conversion optimization experts. Since 2004, he has run ~1.800 A/B/n-tests for more than 300 companies and built one of the biggest agencies specialised in conversion optimization.

Today, he focuses mostly on his own projects and online marketing events – like the OMLIVE. He is (co-)author of books and articles about conversion optimization, online marketing and growth hacking and frequently shares his knowledge in webinars and social media.

His videos have reached hundreds of thousands of online marketers and with up to 50.000 views per livestream, he counts to the high-reach online marketing authorities within the optimisation field.

Each year, he speaks at the stages of many popular conferences and well-known companies.

09:30 - 10:00 KeynoteMarcus TandlerEuropean Search Personality of the Year 2017, RYTE GmbH, 🇩🇪 Germany

SEARCH ENGINE OPTIMIZATION 2018

Marcus Tandler, also known as Mediadonis, is Co-Founder and Managing Director at RYTE (formerly OnPage.org) – an award-winning SaaS Tech-StartUp with the mission to help webmasters make better websites.

Marcus started working in the SEO industry over 20 years ago and has just recently been honored as “European Search Personality of the Year 2017” at the renowned European Search Awards in Krakow.

He is a regular speaker at various conferences around the world, got lectureships at several universities, and was also invited to speak at in-house events @ Google, Microsoft, Facebook et.al.

15 Minutes Break

10:15 - 10:45Bastian GrimmInternational Keynote Speaker, Director Organic Search, Peak Ace AG, 🇩🇪 Germany

SATISFYING THE NEED FOR SPEED: HOW TO MAKE ANY WEBSITE REALLY FAST

Site speed is an important factor for users and search engines alike; a slow site most likely means less engagement, slow sales and lower search engine rankings. Bastian Grimm will share his top strategies for ensuring your site loads as fast as possible, wherever in the world it’s being accessed from. Bastian will dig into new image formats, how to deal with custom fonts, provide various optimization strategies for CSS, JS as well as the critical rendering path; including tools that can help when optimizing site speed on an international scale.

  • Best-in-class measurement: How to establish, setup and continuously measure web performance
  • Understand the general concept of what makes a site slow / fast, how to identify the most critical problems and provide respective solutions
  • Critical Rendering Path: One of the most important concepts in modern web performance – and why Google loves a fast CRP so much

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO – handling sites of almost any size in highly competitive industries.

Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO.

Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages.

10:45 - 11:15 KeynotePam NeelyNY Press Award winner, Top 20 Most Influential Content Marketer worldwide, Author for FORBES and ENTREPRENEUR, 🇺🇸 USA

How to Write Emails That Make People Click

See how to write emails that stand out in the inbox and make people want to click. We’ll cover a few hacks professional copywriters use to develop copy fast, and show the results from more than a dozen email copywriting split-tests. Even if you “only” write outreach or business emails, you’ll pick up a few tricks to use.

  • How to get your email to stand out from the 300 other emails in the inbox
  • 5 power words every copywriter should master
  • Time-tested tricks for stealing killer ideas for email copy
  • How to manage email sequences for optimal results

Pam Neely has been marketing online for 20 years.

She’s a content creation powerhouse – part writer, part marketer with a background in publishing and a Master’s Degree in Direct and Interactive Marketing from New York University.

She has a background in publishing and journalism, including a New York Press Award and a Hermes Creative Award.

She has launched and sold several online businesses and successfully managed multi-million dollar advertising budgets.

  • ScribbleLive named her one of the 20 Most Influential Content Marketers of 2016.
  • She won the 2016 Gold Hermes Creative Award for Blog Writing
  • Columns on “Forbes” and “Entrepreneur

15 Minutes Break

11:30 - 12:00Felix BeilharzAuthor of 7 Online Marketing Books, Social Media Expert, Several TV Appearances, 🇩🇪 Germany

5 PROVEN SOCIAL MEDIA HACKS FOR YOUR COMPANY

Social Media offers a variety of possibilities for businesses – why do most stick to boring facebook posts or meaningless YouTube videos then? One reason certainly is an enormous lack of know how. This will change after that talk: You’ll get 5 proven techniques you can use in almost every market, niche or branche.  The result: more reach, more engagement, more conversions. Enjoy.

  • Techniques to leverage your existing Social Media channels
  • Techniques to get users to engage more with your content
  • Techniques to increase your reach, paid or organic

Felix Beilharz “is one of the leading Online Marketing and Social Media Consultants in Germany” (RTL).

The author of 7 books works as a keynote speaker in Europe and the USA, lectures at several universities and has worked with several hundred companies in the last 16 years.

He organizes an annual Social Media conference (hashtag.business) in Germany.

His Social Media Marketing seminars got excellent ratings from hundreds of experts and beginners.

12:00 - 12:30Marcus ToberTop Influencer In Digital Marketing Globally, Searchmetrics, 🇩🇪 Germany

HOW TO BE SUCCESSFUL IN CONTENT MARKETING – THE DATA-DRIVEN WAY

“Measure twice, cut once.” It’s an old saying warning people to not waste time and money. So what’s the magic performance indicator for content? Think “Measure continually, publish often.” Searchmetrics founder and CTO Marcus Tober explains success for online marketers will depend on just how well they know the world of Content KPIs.

  • Why even evergreen content needs improvement
  • Why looking at competitive keywords is just the beginning of the content journey
  • Why search engines are measuring your content against competitors’
  • How content marketing and search optimization are increasingly intertwined

Marcus Tober is known throughout the SEO industry (and beyond) as the founder and driving innovative force of Searchmetrics.

Furthermore, he has graced many international stages as an insightful contributor and respected expert. The self-confessed “big data and statistics freak” is well-known for his appearances and keynote speeches at congresses, symposiums and think tank events across the world. His current mission in life is breaking down the borders between search and content marketing, and making both fields realise the benefits of working together.

12:30 - 13:30Lunch Break

  • Vegetarian and vegan options available

13:30 - 14:00Robin Blase & Max KrügerYouTube Experts & Influencers, 🇩🇪 Germany

YOUTUBE MARKETING, INFLUENCERS & BRANDED CHANNELS

Two established YouTubers with over 20 years of combined experience on the platform share their knowledge about successfully creating YouTube campaigns and building branded channels. What works online, what do people want to see and how can a brand be authentic within that space? The talk will also include a brief detour on how to approach and collaborate with influencers.

  • What made popular O&O (owned & operated) channels succeed?
  • YouTube Marketing best practises
  • Finding your perfect influencer
  • How to best work with influencers

Robin Blase started his career in online content with his award winning podcast at the age of 14, has since worked for popular US-YouTuber Philip Defranco, developed the popular news and gaming channels “Was Geht Ab?!” (250k subs) and “Techscalibur” (200k subs).

Robin helped create the YouTube Original Channel “The Mansion” (170k subs) and was the editor in chief of the gaming late night show “NerdScope”, that used to run on German TV and online on the YouTube channel “DoktorFroid (790k subs).

He currently runs his own personal comedy and satire channel “RobBubble” (175k subs) and is the CEO of production company “Richtig Cool GmbH” that specializes in the creation of online video content.

Max ’Frodo’ Krüger has been creating almost since YouTube started existing, beginning his career like it’s supposed to start, with a cat video.

Since then he not only hosted his own channel “Frodoapparat” (113k subs) but helped creating and also has been one of the main anchors of the news and gaming channels “Was Geht Ab?!” (250k subs) and “Techscalibur” (200k subs).

Nowadays he hosts and produces the gaming and pop-culture channel “DoktorFroid” (790k subs) which among other things aired “NerdScope“, a late night gaming show that also ran on german TV.

14:00 - 14:30Gero WenderholmOnline Marketing Expert, 🇩🇪 Germany

The Age of Voice Search is coming – are you ready?

Every second a Google Home device is sold and Amazons Alexa was the most ordered product on Christmas Sale 2017.

The market distribution of voice assistants runs much quicker than every comparable technical revolution – like TV, PC, Mobile- or Smartphone – before. Until 2020 there will be an assistant in every second US home and 50% of web searches worldwide will be conducted by voice.

But regardless of the numbers, a lot of companies still hesitate, missing chances of early adopting and don’t want to face the inescapable future of the search business: the Age of Voice search.

  • Get an overview about the Voice Assistant market
  • Know the differences between Typing and Speaking
  • Understand the Concept of Conversational Search
  • Get your Business Ready for the Age of Voice Search

Gero Wenderholm is a self employed online marketing consultant, professional trainer and speaker with more than 15 years of business experience. Until 2015 he was Head of SEO / SEA at Tchibo and has also been voted to the SEO expert group of BVDW.

Gero is a digital visionary that keeps his clients one step ahead of the competition.

15 Minutes Break

14:45 - 15:15Philipp 'Pip' KlöcknerOnline Marketing Expert & Angel Investor, TradeMachines.com, 🇩🇪 Germany

Ten Reasons Why You’re *NOT* Experiencing Growth

Many real growth opportunities are counter-intuitive and hardly understood by founders and marketers. This talk lays out proven concepts and new ideas for a world in which common sense and old tactics often don’t work as expected. Learn about new ways to grow your business while breaking old habits.

  • Real-life lessons for organisations and processes
  • Marketing tactics that work and don’t work anymore
  • Controversial ideas outside your comfort zone

Philipp has been product manager and inhouse SEO at the market leading price comparsion in Germany (Idealo.de) for 6 years. He specializes in the fields of accessability, crawlability and onpage optimization of websites with extensive inventory in highly competitive industries (eCommerce, Comparison Search Engines, Marketplaces, Classifieds & Travel).

Since 2011 Philipp Klöckner focuses on search consultancy and organic growth strategies to share his experience in search (Google, Bing, Yandex, SEO / PPC), comparison shopping und business intelligence with publishers, e-commerce companies and start-ups as an independent consultant and angel investor. On request he’s also been consulting major clients for strategy consultants, VCs, private equity firms and boutique agencies.

While mainly working as an SEO Consultant in Berlin, he was also advising ventures in Russia, Poland, South East Asia, Middle-East, Latin America, India and the rest of the world.

15:15 - 15:45Izzi SmithBest Speaker Award Winner at SMX International Search Summit, UK SEO Lead, Sixt rent a car, 🇬🇧 UK

WINNING WITH STRUCTURED DATA & SCHEMA.ORG IN 2018

Structured Data and Schema.org is still, to this day, an underutilized yet powerful SEO tool.

Whereas commonly only associated with rich snippets, Schema mark-up in 2018 offers us so much more potential to enrich and provide crucial meaning to our website’s data.

For beginners and experts, I aim to show you how you can easily integrate Schema.org into your SEO strategy, how to get the most power out of it, and why in 2018 it should be one of your key priorities.

  • What is Schema.org and Structured Data; why the hell does it exist and how does its presence benefit your website?
  • Hands-on steps for Schema mark-up implementation. Spoiler: it’s easier than you think!
  • Top tips for Schema utilization, finding potential and using it with today’s digital innovations.
  • Interesting case studies from Sixt domains, including success stories and failures.

Izzi Smith is the SEO Manager for Sixt UK and has worked and lived in Munich for 4 years since moving from her hometown in Manchester, UK.

She is passionate about Structured Data, enriched SERP appearance, UX and solving technical SEO mysteries.

15:45 - 16:30Coffee Break

  • Vegetarian and vegan options available

16:30 - 17:00Tobias RoeverSocial Media Marketing Lead, Microsoft, 🇩🇪 Germany

Driving Growth With Corporate Influencers – Why Employees Are Your Most Important Advocates

Rebrand the own image, win new customers, generate more sales:

To support our corporate goals, we cuddle with our customers via short messages, chase for viral content and court influencers. In doing so, we often overlook that the most emotional and credible advocates already sit in our companies.

Microsoft encourages every employee to participate in this digital transformation as an individual brand ambassador. This talk explains how companies can leverage this potential on a global scale. Corporate Influencers are authentic.

You will learn:

  • The concept of employee advocacy
  • Common challenges that go along with the concept
  • How to leverage your employees as influencers
  • How you can measure the success

Tobias is Social Media Marketing Lead for Microsoft Germany.

He is a passionate digital marketer with focus on impactful strategies that translate well into business: One of his newest endeavors is to leverage Social Selling at Microsoft.

17:00 - 17:30WILDCARD!

TALK IN FRONT OF UP TO 800 ONLINE MARKETERSAT THE OMLIVE 2018 CONFERENCE!

Plus, we pay for your flight to Berlin from anywhere in the world (and back).Stay in the exclusive speaker's hotel from June 20 until June 23and enjoy the speaker shuttle service to the conference.

Send your short application videoto Nils via WhatsApp: +49 162 1578087

15 Minutes Break

17:45 - 18:30 OMLIVE MAIN KEYNOTEKarl Gilis#3 Conversion Expert in the World, AGConsult, 🇧🇪 Belgium

Why you fail at digital marketing. And what to do about it.

  • Why you suck at online marketing (Yep, this session will be fun 😊)
  • Why words are so much more important than design
  • 7 universal but often forgotten principles to boost your online success

According to PPC Hero, Karl is the number 3 most influential conversion expert in the world. He’s the G in AGConsult, a Belgium-based usability and conversion optimization company. He’s been making websites more successful since 2001. Always based on user research & facts.

Karl’s mission in life is to cure people that do online marketing based on gut feeling and opinions.

Karl teaches at several universities in Belgium, speaks at conferences all over the world and is a top rated trainer at CXL Institute. He’s also known as the ‘UX comedian’. He works for companies such as Suzuki, TUI, Yoast and Carglass.

20:00 - 04:00THE BIG OMLIVE NETWORKING PARTY

@ KESSELHAUS / KULTURBRAUEREI BERLIN

  • All drinks inclusive!
  • Multiple floors for Partying, Dancing and Networking

Convinced?Also, our conference and party ticketsare super affordable! Get your's now!

GET YOUR TICKET NOW

The OMLIVE 2018 Location


The Legendary

ZOO PALAST BERLIN

773 Super-Comfy Seats

Lean back and relax while listening to our speakers.
Our high-end seats are super comfortable and offer a lot of leg space. Really feels like First Class – we tested it for you. :-)

One Impressive Stage

All of our 13 inspiring talks are worth seeing. We invited some of the best marketers out there.
There are no parallel tracks where you have to decide for one talk and miss the other.

Networking Breaks

We rented the whole ZOO PALAST venue for the OMLIVE conference day.
Enjoy drinks and tasty snacks during the networking breaks and get to know many like-minded marketers.